Brand Proposition Pyramid.

After careful analysis and evaluation, the insights and findings of the process are applied to the Brand Proposition Pyramid. This platform helps condense the rather complex facets of the Brand Genome Process and determine its strategic essence, which at the same time is the prerequisite for the development of brand-driven communication measures.

  • Brand
  • Value Proposition
  • Central brand claim
  • Brand drivers
  • Products
  • Results
  • Character