The platform for leading-edge brand development and brand management applications.

Popular-scientific and application-oriented "Edition Brand" is a conduit for progressive brand communications. Science and applied business practices are combined with the objective to consolidate the latest insights and applications regarding the mechanisms and potentials of branding to ensure that these findings become market-shaping factors.

Günter Kaefer is the mind master and creator of the "Edition Brand", assembling a team of brand experts determined to envision the future of brand development and brand management.

This circle of experts get involved and take the lead in all topics dealing with progressive brand strategies and brand sustainability.