The Brand Genome Process.

The Brand Genome Process is a unique and result-driven step-by-step system that leads to the definition of the Unique Brand Proposition (UBP) the foundation for creating compelling and outstanding brand communication measures.

The brand genome process consist of 3 genomes genes:

  • - Analyses competitive range
  • - Determines BRAND believes
  • - Evaluates differentiating positioning claims
  • - Examines all facets of brand history
  • - who you are and what makes you matter