Our Approach.

The most significant potential for business growth results from optimizing the synergies of the brand's alignment by applying thorough and extensive strategic and communicative groundwork.
This multi-layered and complex task is definitely not a job for the so-called "generalist".

Consequently Kaefer's Brand Genome brings together a team of experts with project-related competencies, to ensure that our clients receive the all encompassing expertise only very few brand agencies or brand consultants can offer.

The result of this structured approach is an authentic and sustainable brand positioning, defined according to unmistakable strategic parameters, which are the platform for developing compelling, brand-driving propositions and ultimately shaping the overall communication of your brand.

The condensation of strategy and communication is a core competence of the Brand Genome Process. Expertly implemented the process is the most efficient tool to define the brand's unique proposition in the marketplace.