Our Purpose.

Our mission is to help companies discover what makes them uniquely attractive and compelling to their respective and potential customers and build sustainable brand value even in the most competitive markets. Kaefer's Brand Genome Process incorporates an incredible wealth of brand expertise, accumulated over a decade of developing and implementing B2B and B2C brand propositions for over 350 national and international businesses from start-ups to Fortune 500 corporations, covering a wide spectrum of market categories such as energy, OTC & healthcare, technology and capital goods, personal care, beverage and retail to name a few.

Answering fundamental questions such as:
How to restructure national and international companies in their respective markets? How to achieve synergies in the respective brand architecture? How to establish the brand's unique brand proposition in different markets? How to determine which traits are relevant for the brand's future and which show the most promising communication potential.