The Brand Genome Process.

The Brand Genome Process is a unique and result-driven step-by-step system that leads to the definition of the Unique Brand Proposition (UBP) the foundation for creating compelling and outstanding brand communication measures.

The brand genome process consist of 3 genomes genes:

  • - Analyses performance profile
  • - Evaluates performance claims
  • - Determines factual market positioning
  • - Defines performance rationale in relation to brand claim