The Brand Assessment Session

The Brand Genome Process starts with a one-day brand assessment session, that requires the participation of all stakeholders and decision-makers who are involved in influencing and shaping the brand and its appearance. The brand assessment is structured to define the brand genome's genes.

All of the participants statements are recorded and simultaneously projected to the audience which nurtures the associative character of the conversation significantly.

Depending on the complexity of the given project, further experts may be invited to partake in the brand assessment and development process. Ideally the number of participants should be limited to 10 – 12.